The Boots No7 Protect & Perfect Advanced Anti-Aging Serum is one of Boots best-selling serums of all times.
Launched for the first time in 2007, it made headlines when an independent study found it to be the only anti-aging serum that ACTUALLY worked as promised.
As you can imagine once this was broadcasted on TV, the rush to the stores was huge, and a whole one-year supply was sold within a couple of weeks!
Having been around for over 77 years, (established in 1935) Boots can boast about the excellence of its products, and the breakthrough they found with the Perfect & Protect serum just shows how in all those years they have consistently worked hard to bring you the best.
Does this make this Perfect & Protect serum worth your while?
Yes! Absolutely!
This Serum’s Background
On 18 April 2012 No7 launched a brand new clinically proven super-serum, which they expected to become another huge hit, and it was!
Called Lift & Luminate Day & Night Serum it is aimed at the over-45s.
Obviously, No7 had counted on to the impact of scientific proof can have in persuading consumers how wonderful a product it is, and this launch came drenched in quotes from studies and scientists.
But as cynical as we may be of percentages and statistics used in the beauty world, the results do show significant reductions in age spots after just eight weeks.
And after all, this is Boots we’re talking about, and we trust them, don’t we?
A little History
Boots has been around for a surprising 77 years.
No7 was formerly a skincare brand launched by Boots with the charming slogan, “The modern way to loveliness”.
A cosmetics line ensued, but its production pretty much stopped altogether during the Second World War.
It was reestablished in 1942 and then fully re-launched 10 years later with a new tagline: “Better and lovelier than before”.
Over the years the brand has been through umpteen redesigns and re-launches to keep up with the changing fashions, and most recently in 2005, it revealed yet a new redesign to mark its 70th birthday.
No 7 Ready
Boots prides itself to be made for all women, at all stages in their lives, at affordable prices.
Boots recognizes that beauty for women is more than just looking pretty, we use cosmetics to be ready for anything; to show up, speak up, and create an influence in our world in our own way. This is what Boots refers to as being No. 7 Ready.
You’ll notice that in keeping this in mind Boots advertising never uses supermodels to back their name and they never retouch the photographs, showing the real truth of their products.
After all, if they are that good, then it should show anytime, anywhere…hence No.7 Ready.
You can find out more about Boots No.7 Protect & Perfect Serum here.
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Founder & CEO of Beauty Over Fifty
How interesting – I never knew the history of Boots. Their products appeared in Canada in the 80’s and competed well.
Any company whose products can show reduction of age spots is well ahead of the crowd!
Yes indeed Dianne, Boots is boding well on those age spots! that’s for sure =)
I wonder how popular Boots are in Canada right now?
I know in the UK they are a real hot product!
Keep enjoying your beauty – Orion
It was my son’s 17th birthday tonight and we were talking about the future when anti-aging products will work – funny topic for a teenager birthday, interesting that it would match with your recent article. How have I never heard of Boots? With claims like this it sounds like a great product to try out, although, I am told I look young by most I meet.
Well, Boots is a British company, it is possible that they are not popular in your part of the world?!
But they are a really great company with a long history – 77 years!
Yes, interesting topic to discuss with a teenage boy’s birthday, and I personally think its great that he is showing interest in the idea of aging and what it means on the whole (not just skin deep).
It is really great that you have to luck to have a young looking skin, I have too! But I believe that prevention is the best solution!
Keep Enjoying Your Beauty – Orion
I have been using Boots No. 7 for a long time. I love the products. The Boots No. 7 serums are the best. I actually love the lift and luminate line. I use them every day and every night. I did not know that Boots has been around so long!
Surprising us all, they have been around for 77 years and counting…
Glad you are enjoying this great serum – it is good, isn’t it? =)
Keep Enjoying Your Beauty – Orion
This looks like a great anti-aging serum. It looks like they have been around for long time. I will have to check it out. Thank you for sharing this with us.
It is indeed a great product, though I think for your skin I would advise going for a Korean based serum, as it suite Asian complexion really well. You can find out all about it in my recent review “best anti-aging serums 2018”
Thanks for leaving a comment.
Keep Enjoying your Beauty – Orion
Hi Orion,
Thanks for letting me know about this great product – Boots no7 protect perfect serum. I can see why it is so popular. The company owners would have gotten quite a “happy shock” when 12 months worth of product sold out in only a few weeks.
Glad to see that there are products in this space that actually work. I was just wondering if it feel greasy when it goes onto the skin at all?
Not at all Glenys, it does not feel greasy at all!
Its a smooth and lovely serum that absorbs into the skin really nicely.
Just make sure to follow through with a good day and night moisturizing cream.
Thanks for leaving a comment.
Keep enjoying your beauty – Orion
For what you’ve described, Boots No7 protect & perfect seems to be a top anti-aging serum.
I like the fact that Boots has been for so long in the market. 77 years is a lot! If their products weren’t good, I highly doubt they’d still be around.
My skin is rather dry, do you think that Boots No7 would be a good choice for me? Or would you suggest something else?
Thanks!
Hello Eliane,
Thanks for commenting and yes, I am sure that No7 Protect & Perfect will help your dry skin, but it needs to be followed by a good day and night moisturizing cream – to complete the process.
Though you may also benefit from any of the other serums in my list “Best Anti Aging Serums for 2018” – as they are all very nourishing.
Keep Enjoying Your Beauty – Orion
Amazing post on ant-aging products for women over fifty, I often wonder is aging more of an emotional issue for women than men. I enjoyed reading about your products very much, I am thinking maybe purchasing these for my mother who always complains about how she is looking so old now.
Great Post
Jeff
That is a good point you make there Jeff, are we (women) more emotional about our aging?
When you look at it, we are one of the few species that the female is the one to attract the male, whereas others it is always the male who has to “show” his splendor and prowess to impress upon the female!
The beauty industry banks on this to make their millions, and society encourages it in a “natural” way.
So I don’t know whether it is an emotional thing or a psychological thing!
One thing is for sure, keeping our body healthy and strong (and possibly young looking) is one sure way to longevity
and on that note, I think both men and women should take good care of themselves, inside and out.
Hope your mother enjoys this serum – it is excellent!
Thanks for leaving a comment.
Orion
Good article, you sharing is awesome, love it!
You’re welcome. Thanks for dropping by and leaving a comment.