The Boots No7 Protect & Perfect Advanced Anti-Aging Serum is one of Boots best-selling serums of all times.
Launched for the first time in 2007, it made headlines when an independent study found it to be the only anti-aging serum that ACTUALLY worked as promised.
As you can imagine once this was broadcasted on TV, the rush to the stores was huge, and a whole one year supply was sold within a couple of weeks!
Having been around for over 77 years, (established in 1935) Boots can boast about the excellence of its products, and the breakthrough they found with the Perfect & Protect serum just shows how in all those years they have consistently worked hard to bring you the best.
Does this make this Perfect & Protect serum worth your while?
This Serum’s Background
On 18 April 2012 No7 launched a brand new clinically proven super-serum, which they expected to become another huge hit, and it was!
Called Lift & Luminate Day & Night Serum it is aimed at the over-45s.
Obviously, No7 had counted on to the impact of scientific proof can have in persuading consumers how wonderful a product it is, and this launch came drenched in quotes from studies and scientists.
But as cynical as we may be of percentages and statistics used in the beauty world, the results do show significant reductions in age spots after just eight weeks.
And after all, this is Boots we’re talking about, and we trust them, don’t we?
A little History
Boots has been around for a surprising 77 years.
No7 was formerly a skincare brand launched by Boots with the charming slogan, “The modern way to loveliness”.
A cosmetics line ensued, but its production pretty much stopped altogether during the Second World War.
It was reestablished in 1942 and then fully re-launched 10 years later with a new tagline: “Better and lovelier than before”.
Over the years the brand has been through umpteen redesigns and re-launches to keep up with the changing fashions, and most recently in 2005, it revealed yet a new redesign to mark its 70th birthday.
No 7 Ready
Boots recognizes that beauty for women is more than just looking pretty, we use cosmetics to be ready for anything; to show up, speak up, and create an influence in our world in our own way. This is what Boots refers to as being No. 7 Ready.
You’ll notice that in keeping this in mind Boots advertising never uses supermodels to back their name and they never retouch the photographs, showing the real truth of their products.
After all, if they are that good, then it should show anytime, anywhere…hence No.7 Ready.
Founder & CEO of Beauty Over Fifty